What exactly is a logo? The perceived overall visual identity as a whole. What is visual identity? The visual components which constitute the totality of the brand. What is a logo? Logos are designed and/or created using graphic designs and/or illustrations. The primary purpose of creating logos is to create brand awareness and to promote […]

What makes a good logo? That’s a question many people are asking these days, as logos are increasingly becoming an integral part of business identity. A logo can be the difference between a successful company and one that flop completely. So what makes a logo memorable and what types of factors should one consider when […]