The benefits of Digital Business Transformation are rooted in the need to transform the way we deliver value and services. The essence of business is about moving from our current focus to achieving excellence, which is linked to moving from what we do today to what we want to do tomorrow. It is all about improving efficiency, […]

What is Customer Experience Strategy? Customer experience is the total of all interactions between an individual and a company during all interactivity in the consumer journey. Hence, is the customer experience a relatively new idea? Certainly, the customer experience isn’t a new concept. However, it is a comprehensive approach to the entire customer journey across […]

WHAT IS  DIGITAL MARKETING CONSULTANT? What is digital marketing consulting? The answer to this question depends on who you ask. In general, it is a strategic planning consultancy that gives companies an outside perspective on their current marketing strategies. It can be described as a technical support company that helps companies improve and grow their […]

In the Customer Relationship Management (CRM) theory, customer experiences are considered to be the root cause of brand loyalty. Customer experience refers to the interaction with a brand, and how that brand influenced or challenged those experiences. Customer perception on the other hand, considers customer experiences as an information product. How do we measure customer […]