When you are trying to build a personal brand, you need to be very clear with your intentions so that your target customers know what to expect and what you are trying to accomplish. Having an effective online presence will create a strong bond between you and your customer base, and will help you increase […]

In the first of an eight-part series titled “Is Digital Transformation About Technology?” The authors discuss six themes in the digital transformation process. These topics are Technology, Strategy, Business Models, Engineering Change Management, and Insiders Leverage. The authors write, “The articles in Digital McKinsey Insights offer consultants with an inside perspective on the digital transformation […]